How Compromised Site issues was resolved?
SERVICE
Google Ads
PROJECT
Google Ads , How Compromised site issues was resolved
DATE
27th May 2024
Project Overview
A leading e-commerce retailer faced a sudden decline in traffic and conversions from their Google Ads campaigns, which was traced back to a malware attack on their website. This security breach led to the suspension of their Google Ads account, significantly impacting their online sales. The client sought our expertise to resolve the compromised site issues and restore their Google Ads campaigns to full operational status.
Our Solution
To address the crisis, we first conducted an in-depth security audit of the client’s website, identifying and removing the malicious code that had infiltrated their systems. We worked closely with the client’s web development team to ensure all vulnerabilities were patched, and the site was fully secured. Following this, we submitted the cleaned site for a review through Google Search Console and provided detailed documentation of the security measures implemented, facilitating a smooth reconsideration process with Google.
Once the site was cleared of all threats, we focused on reinstating the suspended Google Ads account. During this period, we also took the opportunity to review and optimize the existing campaigns, ensuring they complied with Google’s quality standards and were primed for performance. We additionally implemented advanced tracking and monitoring tools to safeguard the campaigns against future security issues.
Result
The collaborative efforts led to the reinstatement of the Google Ads account within 48 hours after the reconsideration request was submitted. The website’s traffic from Google Ads recovered swiftly, returning to pre-compromise levels within a week. Additionally, the client experienced a 20% increase in conversion rates, a result of both the campaign optimizations and the improved security. The strong security measures put in place also ensured that no further security incidents occurred over the next six months.
Learning
This case underscored the critical importance of proactive website security. Regular audits and timely updates are essential to preventing such breaches and avoiding disruptions in digital marketing activities. It also highlighted the need for clear and prompt communication with Google’s support team, which was key to the swift resolution of the account suspension. Furthermore, continuous monitoring and optimization of ad campaigns proved to be beneficial not only for maintaining compliance with Google’s policies but also for improving overall performance. Lastly, the case emphasized the value of close collaboration between all stakeholders, particularly between our team and the client’s technical staff, in effectively resolving complex issues.
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