Maximizing Outreach for Shikshapth Educational Institute with Targeted Facebook Creatives
SERVICE
Facebook Ads, Creative Services
CLIENT
Shikshapath Education Institute Facebook Ads Creatives Services
DATE
23rd July 2024
Project Overview
Shikshapath Education Institute, a growing provider of educational programs, approached Digital Fuel 4 Growth to enhance its online presence and drive student enrollments through targeted digital marketing campaigns. With a strong desire to reach a broader audience and establish themselves as a trusted brand in the education sector, they needed a detailed strategy that would leverage the power of social media, particularly Facebook, to achieve their goals.
Our Approach
To meet Shikshapath’s objectives, Digital Fuel 4 Growth implemented a dual-pronged strategy focusing on Facebook Ads and creative services.
- Facebook Ads Campaigns:
- Target Audience Identification: We began by conducting in-depth research to identify the most relevant target audiences for Shikshapath’s courses, including students, parents, and working professionals seeking upskilling opportunities.
- Ad Strategy and Planning: Based on the research, we developed a detailed ad strategy that included both prospecting and retargeting campaigns. Our goal was to attract new students while also re-engaging with those who had shown interest in Shikshapath’s offerings.
- Ad Creation and Management: We crafted compelling ad copy and designed visually appealing creatives that resonated with the target audience. These ads highlighted the unique benefits of Shikshapath’s courses, including flexibility, expert faculty, and career advancement opportunities.
- Continuous Optimization: Throughout the campaign, we monitored performance metrics such as click-through rates, conversion rates, and cost per acquisition. We made data-driven adjustments to optimize ad spend and maximize ROI.
- Creative Services:
- Branding and Visual Identity: We worked closely with Shikshapath to refine their visual identity, ensuring that their branding was consistent across all digital platforms. This involved designing a cohesive set of visual elements, including logos, banners, and social media templates.
- Ad Creatives: Our creative team developed a range of ad formats, from static images to engaging video content, tailored to capture the attention of different segments of Shikshapath’s target audience. Each creative was designed with a clear call-to-action, encouraging users to explore Shikshapath’s educational programs.
- Content Creation: In addition to ads, we produced a variety of content pieces, including blog posts, infographics, and social media updates, to build Shikshapath’s online presence and provide value to their audience.
Results
The collaboration between Digital Fuel 4 Growth and Shikshapath Education Institute yielded slow but good results.
Optimized Ad Spend: Through continuous monitoring and optimization, we were in first month able to increase cap from Rs 2000/- to Rs 15000/- with 21 monthly leads.
Brand Awareness: The Facebook Ads campaigns generated a significant improvement in brand awareness & various suggestions were given for videos to improve the impact of ads.