Transforming Glam Xpressions Online Presence with Sleek Web Design
SERVICE
Website Designing
CLIENT
Glam Xpressions Beauty Salon
DATE
7th May 2024
Project Overview
Digital Fuel 4 Growth, a digital marketing agency in Delhi, was contracted by Glam Xpressions Beauty Salon to design and develop a new one page website that would elevate their online presence and attract more clients. The project aimed to create a visually stunning, user-friendly, and functional website that reflected the salon’s high-end services and unique brand identity.
Challenges
Glam Xpressions needed a website that would:
- Showcase their range of beauty services
- Reflect their luxurious and professional brand image
- Allow for easy online booking
- Display their work through a photo gallery
- Be mobile-responsive for on-the-go clients
- Improve their local SEO to attract more customers
Our Solution
To meet these challenges, Digital Fuel 4 Growth developed a one page web design strategy. The team created a sleek, modern design with a color palette reflecting Glam Xpressions’s brand, incorporating high-quality images of the salon and beauty treatments. The user experience was prioritized with an intuitive navigation menu for easy access to all services, a prominent “Book Now” button on page, and a mobile-responsive design for seamless browsing on all devices.
Local bookings was a key focus of the project. Digital Fuel 4 Growth integrated an online booking system synced with the salon’s calendar, developed a dynamic photo gallery to showcase the salon’s work, and implemented a blog section for beauty tips and salon news. To improve the site’s visibility, the team conducted keyword research to target local beauty-related searches, optimized a Google My Business profile implementing local SEO best practices. Social media integration was also a priority, with the addition of social media buttons for easy sharing and following, and an Instagram feed to display recent posts on the website.
Result
The new Glam Xpressions website launched to great success. Within the first month, there was a 150% increase in online calls and an 80% increase in organic search traffic by ranking in top 3 on different keywords.